{"id":772,"date":"2016-02-25T14:57:16","date_gmt":"2016-02-25T20:57:16","guid":{"rendered":"http:\/\/ecofluent.org\/?page_id=772"},"modified":"2016-06-20T10:23:34","modified_gmt":"2016-06-20T15:23:34","slug":"how-and-why","status":"publish","type":"page","link":"https:\/\/ecofluent.org\/index.php\/how-and-why\/","title":{"rendered":"How & Why"},"content":{"rendered":"

\nThe idea behind Ecofluent is simple, but powerful.
\nIndividual choices can change our world.<\/span>
\n<\/div><\/div><\/div><\/em><\/h2>\n
\n
<\/i>We Are Not Powerless<\/h5>

It’s hard not to feel helpless in today’s world, as we face daily reminders of climate change, environmental degradation, mass extinctions, and social inequities.<\/p>\n

But we are not powerless. In fact, individual purchasing decisions by numerous individuals can actually change the world. And that’s what Ecofluent is about. Providing you with the tools and resources to spend your money in ways that will transform our world. <\/p>\n<\/div><\/div>

<\/i>How Do Individual Spending Decisions Change the World?<\/h5>

So, how do your purchases at the grocery store, for example, help to stop extinction and environmental degradation? Because economic pressure is a powerful instrument for change. Large corporations routinely change their offerings, practices, and policies in direct response to consumer behavior. And when hundreds of thousands of us take them on, change happens rapidly.<\/p>\n<\/div><\/div>

<\/i>Ecofluent Resources<\/h5>

Our resources are specifically tailored to help you make everyday decisions to drive change, and are organized in a way that makes accessing the information you need easy. There’s a lot of choices out there, and a lot of confusing messages and labels. In fact, many companies practice “greenwashing”\u2014a term that describes the deceptive act of misleading consumers regarding a company’s environmental practices, making it difficult to identify the best choices. <\/p>\n<\/div><\/div>

<\/i>How does Ecofluent decide what resources to include?<\/h5>

At Ecofluent, we are guided by the following principles:<\/p>\n

QUALITY, NOT QUANTITY
\nEcofluent lists only those resources that we determine to be the very best (see “Excellence below), because we know you are bombarded daily with confusing information. We want to provide you with an easy-to-use resource that you can absolutely trust and actually use.<\/p>\n

CONSTANT MONITORING
\nWe review our resources continually to ensure they deliver on their promise. We add items as we find new and better resources. We remove resources who change practices and no longer are deemed appropriate. And we want to hear from you\u2014let us know about resources you feel are great and concerns you may have regarding any of our information. The goal is to provide you with the resources you can trust.<\/p>\n

EXCELLENCE
\nWe include resources that meet all of the following criteria:
\n\u00bb Third party evaluations and verification
\n\u00bb Absence of any conflicts of interest
\n\u00bb Nonprofit status
\n\u00bb Ease of use<\/p>\n<\/div><\/div><\/div>\n

\n

We work hard to help you make the very best choices you can, one’s that will positively address habitat loss, climate change, and harm to our environment. Check out the various sections in Ecofluent to learn more!<\/p>\n","protected":false},"excerpt":{"rendered":"

We work hard to help you make the very best choices you can, one’s that will positively address habitat loss, climate change, and harm to our environment. Check out the various sections in Ecofluent to learn more!<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"_links":{"self":[{"href":"https:\/\/ecofluent.org\/index.php\/wp-json\/wp\/v2\/pages\/772"}],"collection":[{"href":"https:\/\/ecofluent.org\/index.php\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/ecofluent.org\/index.php\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/ecofluent.org\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ecofluent.org\/index.php\/wp-json\/wp\/v2\/comments?post=772"}],"version-history":[{"count":11,"href":"https:\/\/ecofluent.org\/index.php\/wp-json\/wp\/v2\/pages\/772\/revisions"}],"predecessor-version":[{"id":1083,"href":"https:\/\/ecofluent.org\/index.php\/wp-json\/wp\/v2\/pages\/772\/revisions\/1083"}],"wp:attachment":[{"href":"https:\/\/ecofluent.org\/index.php\/wp-json\/wp\/v2\/media?parent=772"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}