Not long ago, I was heading into town from my rural home in Central Illinois, traveling down a country road I’d driven many times before. A clear day, colors were ablaze, images crisp, and an energy hung in the air with the hope and warmth of Spring. I am in corn country. The crisp distinction between the rich, black soil and the vibrant green of young seedlings always reminds me of new beginnings and fresh starts.

As I enjoyed the sunny day, something caught my eye, just to my left, in the distance. I turned slightly to discern multiple and varied box-like shapes, faraway, on the horizon. They appeared to grow out of distance fields, large and dark and foreboding. It took me a minute to understand what I was seeing, but the realization arrived: it was the skyline of Champaign-Urbana, my home town. How on earth did I not see the skyline before today? How could I live out here for over fifteen years and not notice? To be fair, a lot of new, high-rise buildings have been built in the last few years, but, still, how could I have not noticed?

I turned my head and there it was. As it had been for quite some time. There on the horizon. And I saw.

At some really deep level, it bothered me that I hadn’t seen it, but it really wasn’t that hard to figure out why. These past few years, I had been focused on what was closest to me, like the road ahead, the worry of the next deadline at work, the stress that naturally comes from complex organizations and leadership, my family. I was focused on what seemed to be my highest priorities, right here at home. Yet the fact that I didn’t see the skyline didn’t make it not there. It is real. It is there.

I found immediate parallels in that moment—a moment I now refer to as the skyline incident—to my current situation as I embark on this leap-of-faith journey based on world-changing inspiration. I see now that there are truths in the world that we cannot ignore and moments when even a slight change in direction will help us see more clearly.

The yaw. A beautiful and seldom-used word describing the natural left and right motion of a moving object on water or air. A slight change in course. A pivot, of sorts.

Like a ship in the sea, the yaw gently turns my head, wakes me, and places me elsewhere.

This journey of mine—an effort to spread the gospel of the power of the dollar to create lasting change for our environment—is my yaw. I hope you’ll join me on this journey, and that you, too, will find your change in direction and see things in new and more holistic ways, with hope and determination. I know we can do this, together.

So spend wisely. Be ecofluent.

About the Author:

Ecofluent Founder and President

Rebecca brings over 30 years of experience in strategic planning, management, and marketing to the organization, most recently as Senior Associate Director of the University of Illinois’ Krannert Center for the Performing Arts. Throughout her life, she has felt an inherent and spiritual connection with the natural world, and a compelling desire to re-examine the relationship between humankind and our environment. After earning her MBA from the University of Illinois, she began a personal exploration of the writings and teachings surrounding environmental science, environmental sociology, environmental ethics and related fields. Those studies, combined with her lifelong interest in sustainability were catalyzed into action by a diagnosis of ovarian cancer in 2005 (she is currently cancer-free), and in 2008, 4 Osprey—an organization designed to promote the acceptance of an ecocentric value system—was born.



  1. kelly / 06/20/2016 at 3:15 pm /Reply

    Beautiful. “Write on” my friend and take us with you…we are here for the coaxing to do the right things with love and kindness!

    • Ecofluent / 06/26/2016 at 9:39 am /Reply

      Thank you, Kelly! I appreciate the support and encouragement! Keep in touch about your thoughts, reactions, and ideas! we are in this together.

  2. Molly Terrien / 06/24/2016 at 6:21 am /Reply

    Beautiful site REbecca!! Congratulations!!

    • Ecofluent / 06/26/2016 at 9:41 am /Reply

      Thank you so much, Molly! Let me know if you have ideas, input, comments! Really appreciate your taking a look. Please let your friends who might find his useful know about it!

      Hope all is well! Love ya!

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